We're a husband-and-wife team, and we have a confession: we were never any good at protein powder. The tub sat in the cupboard, mostly untouched. And every afternoon around 3pm we'd open the fridge looking for something sweet and find nothing we actually wanted to eat.

She's a food scientist. He's a technologist. So we set out to make snacks we'd genuinely look forward to - the kind that taste like a treat, help you hit your macros, and leave you feeling good about eating them.

That's what we're building at Jiggs.